TSA is here to stay

DIA was buzzing this morning when I arrived by skyRide at 0930 for my 1140 flight to New York/JFK. Looking down over the security checkpoints, the situation seemed grim; the line of passengers flowed out of the cordoned-off chute and down the hall. On the upper concourse, there was an official-looking woman directing folks to security at the “other end” of the terminal, which, she claimed, was moving faster. I headed in the direction she indicated (east, I think) past families breakfasting, couples kissing long goodbyes, and a woman struggling to corral her two children and football-sized dog.

The forced-voluntary morning constitutional was surprisingly brisk as TSA workers cranked us through the ID check and spit us out in the metal detector line. It was in this line, while removing backpack, jacket, and shoes from my person and laptop and quart-sized bag of liquids and gels from the backpack, that I noticed the advertising lining the trays that cart travelers’ belongings through the x-ray machine. The advertisement in the top tray was for Zappos; I remember thinking, how appropriate, that’s where I’m gonna put my shoes. And also, uh oh, these trays have been pimped out; TSA is here to stay.

Perhaps this was obvious to everyone else, but it hadn’t occurred to me that domestic travel would forever more involve limiting oneself to 3oz of any gel or liquid personal care product and then producing that product for inspection on command. That air travel would always be preceded by partially undressing in front of lines of strangers and doing a catwalk through a metal detector. I thought some day some fearless leader would receive the OK from an all-knowing source, air travel would be declared safe, and air travelers would no longer be subject to the aforementioned pre-flight indignities. But then I saw the advertising in the trays.

In what were once clean public spaces (no, really, let me show you a photo of a main street in Kathmandu) of the US, advertising has been slowly appearing. Bus shelters, public restroom stalls, most means of public transit, and even the backs of grocery store receipts now sport advertising. These institutions have been around for my entire memory; if these pillars of day-to-day life are worthy of sporting brands, what does it mean that the (relatively) new TSA trays are also worthy of touting commercialism?

It means that my dreams of a future of flying a domestic route security-free have been dashed, smashed, and smithereened into advertising oblivion. These trays, embodying the dangers of North American airspace post-9/11, have been quietly incorporated into society in the same manner of such long-lived and upstanding institutions as grocery receipts, bus shelters, and public toileting facilities! These trays have been slathered in commercialism in half the time it took more ubiquitous institutions to become slathered.* Why were they so readily assimilated? Is it heightened awareness due to proliferation of The Container Store that made them seem innocuous? Is it American's ongoing fascination with closet organization systems? Or ramped up promotion of the ultimate organization system – the alphabet?

It will take a team of social scientists years to parse out this cause and effect relationship. Meanwhile, formerly pristine public spaces will fall to media advertising everything from airlines to Zappos. And whom do we have to thank for this? This is another of society’s ills that can be attributed to al-Qaida and Osama bin Laden. Damn them.

*I have no evidence for this except memory, which can be questionably reliable.